Korean beauty cosmetics and rituals continue to expand and as some may say, have emerged as a full-fledged phenomenon – with many expressing confidence that “K-Beauty” trends are set to grow even further this year. The Laneige Two Tone Bar is a perfect example of this growing trend.
Publishers are good at creating printed newspapers. They’re not quite so successful online. Should their digital focus be at the expense of what they do well? Read the latest blog by Andrew Green, Global Head of Audience at Ipsos Connect.
We would be delighted if you would join us on the event of Thursday 24 September at the Park Lane Hotel to celebrate Ipsos’ 40th anniversary.
In-store retail analytics are increasingly giving business owners crucial insight into what’s happening in their own stores.
Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace.
Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are meaningfully resonating with consumers?
You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it.
Ipsos has developed a powerful approach to defining, measuring and mapping the emotional motivational space of a particular category.