Ipsos is one of the leading political, social and business research companies. We produce numerous polls, reports and thought pieces which review our research and thinking on a broad range of topics. Our Research and Publications Archive present the latest research conducted by our dedicated market researchers. Our long term political and social trends, collected over the last 30+ years, are unrivalled amongst polling organizations.



Who We Are

Our team of analytical experts offer a depth and breadth of services to help boost customer profitability, build loyalty and improve financial return on marketing activities. We use a range of sources to generate insights – including transactional databases, third party data as well as survey research.



Our unique approach combines attitudinal research with customer databases – so you know not just what your customers are doing but why they are doing it.



Our Approach

Find out more about how we can support you with our approaches to Profitable Loyalty, CRM Database Modelling, Mix Strategy and Promotions Strategy.

HK White Papers

Global Publications