The Age of the Algorithm Part 1 – Data Ascription

N070_CNT_The Age of the Algorithm - part 1 - Data AscriptionThe Age of the Algorithm Part 1 – Data Ascription

Survey data alone is no longer enough to capture the complexities of a fast-changing media environment, with more content choices and more distribution platforms from which to access them. We are demanding more and more from our respondents at a time when many are becoming less willing to participate in long or boring surveys. Employing statistical techniques allows us to collect less data from individuals and to tolerate less precision in their answers.

The more important limitation for the purposes of this paper is how we extract as much information as possible from our respondents. There are natural limits to how much time people are prepared to spend answering questions. Given that few are blessed with perfect recall, we also have to be careful to word questions clearly and not to ask for information it is unreasonable to expect people to remember.

演算法的時代 章節1/2 – 資料歸屬(Data Ascription

僅有調查資料本身,已不足以捕捉快速變化的媒體環境,越來越多的傳播平台以及資訊轟炸,讓受眾已經不再有耐心參加漫長乏味的調查。而統計技術讓行銷人員不用蒐集太多資料就能預測消費者行為,並且對資料精確度也有較高的容忍度。

本文將介紹,我們是如何盡可能地在受訪者能接受的時間內,獲得更多受訪者的資訊,且考量到很少人有完美的記憶,也必須避免詢問一些人們不太可能記得的資訊。
詳見全文/Read More

Speak Your Mind

*