OTC : the drivers of advertising & brand performance

N073_CNT_The Drivers of OTC Advertising & OTC Brand PerformanceOTC : the drivers of advertising & brand performance

In Taiwan, there has become a strong focus on building OTC brands via powerful advertising that resonate with the target audience. It is therefore critical to understand what truly drives their performance of OTC advertising, and what an OTC brands can leverage for greater growth.

 

非處方成藥:廣告與品牌表現的驅動關健

在台灣,非處方成藥品牌特別關注在透過有力的廣告來與目標客群產生共鳴,並建立品牌力。因此,了解非處方成藥廣告表現的驅動因素,以及品牌成長的關鍵動能是非常重要的。

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