Archives for October 2017

OTC : the drivers of advertising & brand performance

BVC will help you understand where lack of saliency is the key challenge for your brand. Exploration of the mental networks around the category will help you identify opportunities for your brand to become more distinctive.

當品牌變得突出之後,它在消費者有限的心理網路中,就成功地佔下了一席之地,而下一步就是成為首選,也就是與其它品牌相比,消費者進行選擇時,品牌必須具有最高的感知價值。而BVC模型可以讓我們了解消費者的心理網路,幫助品牌挖掘出變得與眾不同的機會。

Drive Growth, by Understanding The Reality of How People Choose Brands – Part 1

The purposes of this paper is how we extract as much information as possible from our respondents.
本文將介紹,我們是如何盡可能地在受訪者能接受的時間內,獲得更多受訪者的資訊。在上一個章節中我們介紹了資料歸屬(data ascription),這一篇將繼續介紹資料融合(data fusion)及其他統計方法及其應用。

The Age of the Algorithm Part 2 – Data Fusion

The purposes of this paper is how we extract as much information as possible from our respondents.
本文將介紹,我們是如何盡可能地在受訪者能接受的時間內,獲得更多受訪者的資訊。在上一個章節中我們介紹了資料歸屬(data ascription),這一篇將繼續介紹資料融合(data fusion)及其他統計方法及其應用。

The Age of the Algorithm Part 1 – Data Ascription

The purposes of this paper is how we extract as much information as possible from our respondents.
本文將介紹,我們是如何盡可能地在受訪者能接受的時間內,獲得更多受訪者的資訊。