Ethnography: An Unfiltered View of Reality

N068_UU_Ethnography - An Unfiltered View of RealityEthnography: An Unfiltered View of Reality

Ethnography was originally used as a method to understand tribes or cultures in distant lands, today it is applied to any culture including our own. Ethnography is used in numerous sectors – from healthcare, financial services and FMCG to automotive – and is so adaptable because of its dedication to interpreting human behaviour. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.



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