Make Your Brand Rock: 5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns

N067_CNT_Make Your Brand Rock

People are bombarded with thousands of branded messages every day, and pay less and less attention. They skip, fast forward, and multitask more and more.

To succeed, brand communications must reinvent itself to even get a chance to earn people’s attention. They need to rock. Literally.

How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.

 

讓您的品牌搖滾起來:利用多接觸點廣告的五個技巧

每天都有成千上萬的品牌資訊在轟炸我們,而我們卻越來越少關注這些資訊,反而大多時候是選擇跳過、快轉,或是同時執行其他多個工作。

品牌溝通必須徹底地改造,才能成功地獲得人們關注的機會。因此,品牌溝通需要搖滾!沒錯,就是字面意義上的搖滾。

如何才能讓你的品牌搖滾?益普索在這邊從過去許多品牌溝通的研究調查中,整理出五個重點。

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