Incremental versus Monumental Decision-Making

N066_MKT_Incremental Monumental Decision MakingIncremental versus Monumental Decision-Making
Sometimes, in waiting for a monumental strategic decision to grow its brand, the company missed many opportunities for small incremental changes and improvements that could have had a real impact on the business results. In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.

從意義非凡的決策到漸進式決策
在等待專案為品牌增長作決策的過程當中,常常錯過了許多市場會對其業績產生影響的變化和改進的機會。在接下來的文中,我們將介紹一種替代的漸進方式,藉此讓我們與客戶能夠作出跟上這個世界快速的變化腳步的決策。

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