Brand Influence of 85C & Starbucks

P025_MKT_Brand Influence of 85C & StarbucksBrand Influence of 85C & Starbucks

The latest Ipsos Most Influential Brands in Taiwan has indicated that two main brands of coffee chain store, Starbucks and 85°C, have occupied two positions in the top 3 brands in the restaurant category. Starbucks has remained the 2nd place in the category for three years, and 85°C has raised to the 3rd from the 6th in 2 years.

 

兩大咖啡連鎖品牌爭霸戰,85C兩年內品牌影響力大幅上升直逼星巴克

益普索(Ipsos)百大影響力品牌研究報告指出,在餐飲通路類別前三名當中,星巴克與85度C兩大連鎖咖啡品牌就佔了兩名。星巴克蟬連三年該類別第二名,而85度C則從兩年前的第六名攀升到今年的第三名,除此之外85度C還榮登台灣前十大原創影響力品牌,甚至在千禧世代排名中超越星巴克。

新聞稿/Press Release

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