Archives for June 2017

Brand Influence of 85C & Starbucks

The latest Ipsos Most Influential Brands in Taiwan has indicated that two main brands of coffee chain store, Starbucks and 85°C, have occupied two positions in the top 3 brands in the restaurant category.
益普索(Ipsos)百大影響力品牌研究報告指出,在餐飲通路類別前三名當中,星巴克與85度C兩大連鎖咖啡品牌就占據了兩個名次

Make Your Brand Rock: 5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns

How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
如何才能讓你的品牌搖滾?益普索在這邊從過去許多品牌溝通的研究調查中,整理出五個重點。

Incremental versus Monumental Decision-Making

we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
我們將介紹一種替代的漸進方式,藉此讓我們與客戶能夠作出跟上這個世界快速的變化腳步的決策。