The Next Big Trend: Stay-at-Home Economy

N064_MKT_Stay-at-Home EconomyInternet technologies have not only formed the online shopping behavior, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.

Moreover, companies need to respond to the consumer behavioral change resulting from the stay-at-home economy. The front-line market research plays an important role here. We purpose 4 key observations, to help companies adjust their strategies under the trend of stay-at-home economy.

一股不可忽視的經濟模式:宅經濟商機

越來越成熟的雲端技術,不僅形成新的購物行為,也影響了人們舊有的工作模式。在家工作即是很明顯的例子,現今人們在家中也能輕易創業。

隨著「宅經濟」的興起,企業需針對新的改變做出因應,至於該如何調整出適當的行銷策略,行於前端的市場研究扮演著相當關鍵的角色。以下我們將探討,在不同的「宅經濟」環境下,該如何應用不同的市場調查,協助企業調整策略。

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