Online Video Adverts : The Influence of Context

P065_CNT_Online Video Adverts - The Influence of ContextOnline video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimize this growing touchpoint.

How did we uncover the viewer’s receptivity towards online video adverts in Taiwan? In 2015, Ipsos conducted a research study in Taiwan which was uniquely designed by adopting an integrated multi-phase research program.





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