Archives for May 2017

Online Video Adverts : The Influence of Context

How do we uncover the viewer’s receptivity towards online video adverts in Taiwan?
如何從消費者的角度去了解線上影片廣告對他們所帶來的影響呢?

The Next Big Trend: Stay-at-Home Economy

We purpose 4 key observations, to help companies adjust their strategies under the trend of stay-at-home economy.
隨著「宅經濟」的興起,企業需針對新的改變做出因應,至於該如何調整出適當的行銷策略,行於前端的市場研究扮演著相當關鍵的角色。以下我們將探討,在不同的「宅經濟」環境下,該如何應用不同的市場調查,協助企業調整策略。