Analysing traffic volumes and trends is key to achieving retail success. It is also vital in assessing the impact of the customer journey and the changes that are needed to ensure an efficient, stress-free shopping experience for the consumer.
To create a better customer journey, you must first understand its importance. The stark reality is that two thirds of customers are less likely to shop in a retail environment if they have problems with their shopping experience. With the high street still hugely competitive, that is one figure that should be taken seriously. However, the good news is that there are four simple steps to help you when it comes to assisting your customers more effectively.