Micro-target or Target Everyone? –Balancing reach with precision in your media strategy

N055_CNT_Micro Target or Target EveryoneWhat is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.

 

精準行銷還是大眾行銷?觸及率及精準度的平衡

如何才能讓廣告觸及率和精準度達到最佳平衡?有些行銷人員很依賴網路媒體精確選擇目標市場(Micro-Targeting)的能力。有些行銷人員則認為應該盡可能地接觸到更廣大的目標市場。那麼,對於你的品牌而言,應該如何取得兩者之間最正確的平衡呢?答案或許有點令人沮喪:「視情況而定」。

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