Micro-Target or Target Everyone? –Balancing Reach with Precision in Your Media Strategy

N055_CNT_Micro Target or Target EveryoneWhat is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.



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