Archives for December 2016

Micro-Target or Target Everyone? –Balancing Reach with Precision in Your Media Strategy

What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
如何才能讓廣告觸及率和精準度達到最佳平衡?有些行銷人員很依賴網路媒體精確選擇目標市場的能力。有些行銷人員則認為應該盡可能地接觸到更廣大的目標市場。那麼,對於你的品牌而言,應該如何取得兩者之間最正確的平衡呢?答案或許有點令人沮喪:「視情況而定」。

Building Stronger Brands

Many of the questions businesses ask about their brands boil down to “how well are we doing” and “how can we do better?”
企業們會有許多和他們品牌相關的問題,而這些問題最終都可以歸結為:我們的品牌現在做的如何?我們該如何才能建立更好的品牌力?

Acceptance of Homosexuality in Taiwan

According to a survey conducted by Ipsos in Taiwan, about half of Taiwanese think homosexuality is morally acceptable, while only about 20% of Taiwanese think it is not. 在台灣,有近五成的人認為同性戀在道德上是可以被接受的,約兩成的人認為在道德上不可以被接受。另外有近三成認為同性戀無關乎道德。