Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers

N050_MKT_Shaping of Digital Financial Service Trend From the Needs of Taiwanese ConsumersThe benefits of mobile payment are for users to eliminate the need to take out cash or cards, simplify the process to enter card info and verify the validity of transaction, and increase the speed of payment process. Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?

從台灣消費者需求看數位化金融服務趨勢

行動支付的特點在於使用者可省去取出現金、卡片的動作,簡化輸入卡片資訊、驗證交易真實性的流程,以更快的速度完成付款流程。不過儘管行動支付工具技術上已成熟,且發展出實際應用之商業模式,然而根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?

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