Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers

N050_MKT_Shaping of Digital Financial Service Trend From the Needs of Taiwanese ConsumersThe benefits of mobile payment are for users to eliminate the need to take out cash or cards, simplify the process to enter card info and verify the validity of transaction, and increase the speed of payment process. Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?



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