Archives for October 2016

New Ipsos Study – “What Worries the World”

The new Ipsos study “What Worries the World” is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

Ipsos Connect Launches Connect:Live

With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.

Beyond Breakthrough: 5 Secrets of Seek and Share Advertising

How do you create ads that break through and truly grab viewers’ attention? While some argue that true virality is like catching lightning in a bottle and therefore cannot be planned, there are core characteristics that can increase the odds of advertising reaching this rarefied plane.
要如何創造出具有突破性並且真正能吸引觀眾注意力的廣告呢?有些人認為,一個能夠成功創造病毒式廣告的創意,就像閃電一樣,是抓不住也計劃不來的,不過還是有幾個共同的核心特點能提高廣告的吸引力及被分享的機率。

Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers

Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?
根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?

ASEAN Automotive–Huge Potential

Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.
過去幾十年,汽車產業OEM(原始設備製造商)都將策略著重在擁有大量人口及明顯成長潛力的市場,比如說中國、印度及巴西等等,但近年世界各地的傳統汽車產業業績持續停滯或下滑,反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。