How Can Consumer Brands Influence Millennials?

N048_CNT_How Can Consumer Brands Influence MillennialsThe often-discussed Millennial generation is now a key target for many brands around the world, and in Taiwan.

But, can Millennials be equally in flounced by any brand from any categories in the same way?

Or do brands in certain categories need to adapt their strategy, such as can consumer brands truly influence Millennials in the same way and to the same extent as digital brands?

If no, then the key question that all consumer brands should be asking is ‘what do we need to do?’

民生消費品品牌如何影響千禧世代?

討論熱度極高的千禧世代是現今許多品牌的目標族群。

但,不同產業中的任何品牌都能用相同的方式對千禧世代產生一樣的影響力嗎?

還是說,對於特定產業中的品牌來說,他們需要調整對應的策略?試問民生消費品牌是否能夠使用與數位品牌一樣的方式對千禧世代造成一樣的影響力?

若答案是否定的,那麼所有民生消費品牌都需要問同樣的一個問題:我們該怎麼做?

詳見全文/Read More

Speak Your Mind

*