How Can Consumer Brands Influence Millennials?

N048_CNT_How Can Consumer Brands Influence MillennialsThe often-discussed Millennial generation is now a key target for many brands around the world, and in Taiwan.

But, can Millennials be equally in flounced by any brand from any categories in the same way?

Or do brands in certain categories need to adapt their strategy, such as can consumer brands truly influence Millennials in the same way and to the same extent as digital brands?

If no, then the key question that all consumer brands should be asking is ‘what do we need to do?’






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