Archives for September 2016

Where Discussion about Pokemon GO Happens

Do you know how many people are like you, striving on becoming a Master of Pokemon Go? Ipsos uses Social Listening technique to analyze the discussion on the Internet, understanding how it went viral and became the most discussed mobile game.你知道有多少人跟你一樣正在努力成為寶可夢大師嗎?Ipsos利用Social Listening的技術爬取社群網路資料,經過專業分析,探討寶可夢Pokemon GO如何在網路上成為話題中心,瞭解寶可夢魅力究竟為何能坐穩手遊界當紅炸子雞的寶座。

Implicit Reaction Time (IRT™) Methodology at Ipsos

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. It relies upon the measured response time to questions of association in milliseconds. 隱式反應時間(Implicit Reaction Time),是一個已經在國際學術及市場研究上已發展成熟、用來測量受訪者潛意識與受測物間聯結強度的研究方法。益普所以毫秒的單位計算受訪者回答問題的時間,來測量問題本身與受訪者之間的聯結程度。

How Can Consumer Brands Influence Millennials?

The often-discussed Millennial generation is now a key target for many brands around the world, and in Taiwan. But, can Millennials be equally in flounced by any brand from any categories in the same way? 討論熱度極高的千禧世代是現今許多品牌的目標族群。但,不同產業中的任何品牌都能用相同的方式對千禧世代產生一樣的影響力嗎?