Musings on Marketing to the Grey Economy

old-couple-hugging-and-looking-at-the-sky_85528657Taiwan’s population aging index gas reached 95% and the average life expectancy increased to 80. The change of the population age structure is huge. Elderly people have more time on shopping and have higher consumption power than younger people. Therefore, many brands take the elderly as one of their marketing targets. Ipsos, after a bunch of researches, has generalized a golden principle: tell them how they can live as if they were still young.


「銀髮經濟」 行銷的黃金準則


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