High Definition Customers – A Powerful segmentation

Pub_MKT_High Definition customers - A powerful segmentationJust like the best films, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advanced statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance. In this white paper we will explore how three types of advanced statistical analysis – Factor, Cluster and CHAID analysis – can help us unlock additional value from market segmentation. They help us see our customers in high definition, by better understanding the variables in the survey and defining the segments.


數據資料也能像一部好電影,帶給我們有深度的故事 – 只要我們知道如何分析它。

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