High Definition Customers – A Powerful segmentation

Pub_MKT_High Definition customers - A powerful segmentationJust like the best films, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advanced statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance. In this white paper we will explore how three types of advanced statistical analysis – Factor, Cluster and CHAID analysis – can help us unlock additional value from market segmentation. They help us see our customers in high definition, by better understanding the variables in the survey and defining the segments.

市場區隔帶給你更清晰的消費者樣貌

數據資料也能像一部好電影,帶給我們有深度的故事 – 只要我們知道如何分析它。
益普索有許多先進的統計分析技術,用來揭露數據背後的故事、價值、以及無法在第一眼發現的洞察。在這篇文章中,我們將探索三種先進的統計分析如何幫助我們了解市場區隔的附加價值。透過調查中的變量因子及族群定義,這些分析可以幫助我們更清楚地解析消費者樣貌。以下我們將藉著分析電影觀眾搜尋新電影資訊的方式,來描繪不同的觀眾群。

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