Archives for July 2016

Press Release: Online Security Top of Mind for Asian 18 Year Olds

The Perils and Possibilities: Growing Up Online poll took place among 18 year olds with internet access in 25 countries around the world. This UNICEF / Ipsos study shares insights on teenagers’ behavior and expectations from the online world they grew up with.

High Definition Customers – A Powerful segmentation

Just like the best films, data can tell a story too – you just need to know where to look. Through marketing segmentation, we have a higher definition of customers
數據資料也能像一部好電影,帶給我們有深度的故事 – 只要我們知道如何分析它。透過市場區隔,將帶給你更清晰的消費者樣貌

Musings on Marketing to “the Grey Economy”

Ipsos found out the high ground in the swelling tide of the “grey economy”. While the specific learnings are not necessarily applicable across differing industries, a golden rule has emerged that harkens back to Renard’s immortal quote: “It’s not how old you are, it’s how you are old.”

Musings on Marketing to the Grey Economy

Taiwan’s population aging index gas reached 95%. Elderly people have higher consumption power than younger people. After a bunch of researches, we generalized a golden principle: tell them how they can live as if they were still young.

Ipsos Thailand: FRESH FORWARD

Ipsos Thailand: FRESH FORWARD was successfully held on 14 July 2016 in Bangkok. The files of event presentations are now available for download.