The Perils and Possibilities: Growing Up Online poll took place among 18 year olds with internet access in 25 countries around the world. This UNICEF / Ipsos study shares insights on teenagers’ behavior and expectations from the online world they grew up with.
Archives for July 2016
Just like the best films, data can tell a story too – you just need to know where to look. Through marketing segmentation, we have a higher definition of customers
數據資料也能像一部好電影，帶給我們有深度的故事 – 只要我們知道如何分析它。透過市場區隔，將帶給你更清晰的消費者樣貌
Ipsos found out the high ground in the swelling tide of the “grey economy”. While the specific learnings are not necessarily applicable across differing industries, a golden rule has emerged that harkens back to Renard’s immortal quote: “It’s not how old you are, it’s how you are old.”
Taiwan’s population aging index gas reached 95%. Elderly people have higher consumption power than younger people. After a bunch of researches, we generalized a golden principle: tell them how they can live as if they were still young.