Retail Top Tips: Talking to the Customer

Pub_MKT_Retail Top Tips_Talking to the CustomerTalking to your customers isn’t just basic good customer service – it is essential if you want to optimise sales. But how do you make your staff interact in the way you want them to? A friendly ‘Can I help you?’ enquiry won’t always cut it. It’s a closed question and chances are you’ll almost always get the standard ‘No’ for an answer before your customer quietly skulks out. But ask them an open-ended question ‘What style of coat are you looking for?’ or even ‘How are you today?’ and you will find the customer will be more comfortable in having a conversation.

零售商銷售關鍵技巧:與顧客對話

和顧客對話不只是一般基本的顧客服務,它也是能讓銷售數字更漂亮的重要一環。但是真的所有的顧客都喜歡和銷售員聊天嗎?銷售員又怎麼知道哪些顧客會喜歡和銷售員互動呢?一句友善的「你需要幫忙嗎?」是無法開啟對話的,因為這樣非是則否的封閉式問句通常只會得到一個標準回答:「不用謝謝。」接者顧客就會悄悄地飄出店家。但如果是以開放式問句如:「想要找什麼樣的大衣呢?」甚至「你今天過得如何呢?」來做開場白,你就會發現顧客能比較放鬆地與店員對話

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