Millennials and the Impact of Social Brand Perception

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Millennials and the Impact of Social Brand Perception

In a recent Ipsos SMX study conducted with 542 millennial consumers, 3 out of 4 reported following official brand or company pages on social media. Of those who have recently discovered a new brand or product online, 78% say they use social media sites as a typical means of discovery, significantly higher than retail sites, forums/blogs or search engines.

 

千禧世代和社會品牌感知的影響

Ipsos SMX最近另外針對542名千禧世代消費者進行的一次調查研究中,四分之三的消費者稱他們在社群媒體上關注官方品牌或公司的頁面。其中,在最近有在線上發現了新的品牌或產品的消費者中,有78%的人表示他們是透過社群媒體網站發現新品牌或產品的,這一比例顯著高於零售網站、論壇、部落客或搜尋引擎。85%的消費者說如果他們最好的朋友在社群媒體上推薦的話,他們「肯定」或「可能」會購買某個產品。

 

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