IPSOS Taiwan: YouTube is Taiwan’s Top Destination for Video Content

tablet on the hand with video playerOnline video advertising is the fastest growing ad format in this region, with many brands now including this critical touchpoint as a key element within their campaigns. But more knowledge & insight is required to truly understand the intricate nuances of how viewers receive, and respond, to video advertising. A research study was therefore conducted by Ipsos, with the specific objective to understand how Taiwanese viewers receive, and respond to, video advertising on YouTube, with context & motivations playing a key role.  Eye-tracking technology was also leveraged to add neuro-science insights.



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