Ipsos Taiwan: 4 Common Myths About Mobile Respondents

4 Common Myths About Mobile Respondents

We identified 4 common myths the average market researcher believes to be true about mobile respondents.

Ipsos has completed a 3 leg multi-country mobile focused Research-on-Research program over the past 6 months to debunk them.


Myth 1. A mobile survey should never exceed 7 minutes.

Myth 2. Mobile respondents do not behave the same as the general population.

Myth 3. Mobile respondents are usually on-the-go; taking surveys out of home, thus more distracted.

Myth 4. Mobile respondents & surveys provide lower quality data.




迷思1:行動裝置調查不應超過7 分鐘




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