Ipsos Taiwan: 4 Common Myths About Mobile Respondents

4 Common Myths About Mobile Respondents

We identified 4 common myths the average market researcher believes to be true about mobile respondents.

Ipsos has completed a 3 leg multi-country mobile focused Research-on-Research program over the past 6 months to debunk them.

 

Myth 1. A mobile survey should never exceed 7 minutes.

Myth 2. Mobile respondents do not behave the same as the general population.

Myth 3. Mobile respondents are usually on-the-go; taking surveys out of home, thus more distracted.

Myth 4. Mobile respondents & surveys provide lower quality data.

 

以行動裝置進行調查的四大迷思

為了揭發真相,益普索在過去六個月完成了一個三階段的跨國研究,來鑑別一般市場研究人員對於透過行動裝置進行調查所常見的四個迷思。

迷思1:行動裝置調查不應超過7 分鐘

迷思2:行動裝置受訪者與一般受訪大眾的表現有差異

迷思3:透過行動裝置回答調查的受訪者通常注意力比較不集中

迷思4:以行動裝置進行調查的研究結果品質較差

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