Archives for April 2016

Mobile Wallet Payments – The Next Big Wave in India

What is common thread among the business men, students, IT professionals, rural farmers and Kirana store owners?

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

Global Fraud Survey 2016

EY’s 14th Global Fraud Survey 2016: Corporate misconduct – individual consequences – from research conducted by Ipsos MORI

Ipsos Taiwan: 4 Common Myths About Mobile Respondents

We identified 4 common myths the average market researcher believes to be true about mobile respondents. 為了揭發真相,益普索在過去六個月完成了一個三階段的跨國研究,來鑑別一般市場研究人員對於透過行動裝置進行調查所常見的四個迷思。

Ipsos Taiwan: The 6 Behavioral Science Principles that Make and Break Innovation In Technology, Durables, Services And Other NON-CPG Market

Psychologists or behavioral economists are wont to show How we frame our options, form impressions and construct preferences before we “secede” or choose, all of which run on auto-pilot rather than ‘full-on” reasoning processes in many instances.
在許多情況下人們作出決定或選擇之前,各種選擇、印象和偏好的形成過程,都是自發的、不一定是完全透過深思熟慮的。

Future of TV – The evolution of TV everywhere

A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers. Now, with content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of TV looks more exciting than ever. Collaboration with other media will be key, to ensure audiences can continue to be reached with the right content on the right device, in the moments that matter.

IPSOS Hong Kong: Ad of The Month – Laneige Two Tone Bar

Korean beauty cosmetics and rituals continue to expand and as some may say, have emerged as a full-fledged phenomenon – with many expressing confidence that “K-Beauty” trends are set to grow even further this year. The Laneige Two Tone Bar is a perfect example of this growing trend.