Archives for February 2016

Brand Influence in Taiwan? – Chapter 3/3

Within the previous POV article, we shared the top 10 most influential brands in Taiwan. But, we also listed out several brands that significantly jumped up in brand influence from the previous year. This 3rd& final part of this series of POV articles will focus very much on these specific brands, and exactly how they were able to achieve such a significantly uplift in brand influence.
在之前兩篇觀點文章中,我們分享了台灣前十大最具影響力的品牌,也列出了一些在影響力排名上節節攀升的品牌。這一系列觀點文章的第三個章節,也就是最後一個部份,我們將著眼於這幾個品牌如何在影響力上逐年提升。

Brand Influence in Taiwan? – Chapter 3/3

Within the previous POV article, we shared the top 10 most influential brands in Taiwan. But, we also listed out several brands that significantly jumped up in brand influence from the previous year. This 3rd& final part of this series of POV articles will focus very much on these specific brands, and exactly how they were able to achieve such a significantly uplift in brand influence.
在之前兩篇觀點文章中,我們分享了台灣前十大最具影響力的品牌,也列出了一些在影響力排名上節節攀升的品牌。這一系列觀點文章的第三個章節,也就是最後一個部份,我們將著眼於這幾個品牌如何在影響力上逐年提升。

Ipsos Taiwan: Ipsos BVC

Since the launch of Brand Value Creator (BVC) in 2006, Ipsos Labs has run some 18,000 BVC studies across 150 different categories. Based on this experience, the team has developed Thought Pieces which address real business challenges that our clients face, showcase BVC’s diverse capabilities and demonstrate how BVC can be used to provide insight into our clients’questions.

益普索BVC (Brand Value Creator)自2006年推出之後,益普索研究室已經進行了超過150個領域類別、約18000項BVC研究。經過這些研究經驗,益普索BVC驗證了其跨領域研究的綜合能力,同時也為客戶的問題提供有效的洞察,協助客戶迎接不同類型的商業挑戰。

How Many Do You Think are Either Overweight or Obese in Your Country?

All countries generally underestimated the proportion of overweight or obese population in their country. Saudi Arabia most significantly underestimated it with the average guess of 28 when the actual figure was 71. Korea’s average guess appeared to be 32 which was equivalent to the actual figure.

What percentage of the population do you think are immigrants in your country?

The country with the highest average estimation was Argentina with 30% while the actual figure was shown to be 5. Korea’s average guess was 11 while the actual figure indicated 3.

The survey was conducted on 25,556 people across 33 countries via the Ipsos Online Panel system from October 1st ~ 16th, 2015 to gauge how accurate people are about key issues and features of the population in their country.

Dead Trees and the Death Narrative (Ipsos Connect)

Publishers are good at creating printed newspapers. They’re not quite so successful online. Should their digital focus be at the expense of what they do well? Read the latest blog by Andrew Green, Global Head of Audience at Ipsos Connect.

Best Ways to Stay Connected and Discover New Things in 2016

If you’re feeling busy or stressed out as 2016 kicks into gear, you’re not alone. New research from Ipsos reveals that while Americans are feeling more connected than ever, they also feel their lives are more demanding and complex, and many are turning to social media as a means of relief. Find out which apps are best for finding inspiration and tackling your various goals in 2016 by reading the full study here:

Malaysia: The Impact of GST (Goods Services Tax)

Over half of Malaysians have been impacted by GST when it comes to their shopping behavior. Malaysia – An Ipsos study conducted among 1,002 Malaysians across states and demographics in peninsular Malaysia, to measure pre and post GST spending.

Telcom: Case Study- Brand Health Monitoring

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Ipsos Hong Kong: Dead Trees and the Death Narrative (Ipsos Connect)

Publishers are good at creating printed newspapers. They’re not quite so successful online. Should their digital focus be at the expense of what they do well? Read the latest blog by Andrew Green, Global Head of Audience at Ipsos Connect.

IPSOS VIEWS: Big Data: A Guided Tour

Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.