By now, it’s an old joke that moms and dads love to post photos of their kids on Facebook. But thanks to the social network’s research with Ipsos Media—they surveyed 8,000 people in eight countries—and Facebook’s internal data analysis, we now know just how true that idea is.
Some of the more interesting findings came from its U.S.-based study. For instance, new American moms post 2.5 times more status updates, 3.5 times more photos and 4.2 times more videos than nonparents, per Facebook’s internal stats. And hey, the updates work: New parents’ posts (those from moms or dads) about their babies get 37 percent more interactions from family members and 47 percent more interactions from friends than their general posts.