Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. Their mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.
The latest briefing focuses on the challenges of achieving a differentiated reputation in a crowded communications landscape.
- The distinction between reputation and brand
- The future relationship between corporations and NGOs.
- Managing reputation proactively