Archives for November 2015

Side-by-Side Intelligence: The Power of Social Data in Managing Brand Equity

Andrew Leary (Ipsos SMX) and John Hallward (Ipsos Connect) have co-authored a new Point of View called Side-by-Side Intelligence, an approach which consists in harmonizing social data with survey-based data.

Based on the premise that social data and survey data come from very different sources and that they are not intended to align, Side-by-Side Intelligence is a hybrid blend of Brand Health Tracking and Social Intelligence.

Taiwan: How To Make Your Brand The Best

This is a brand’s first big challenge – how to define what it means to be the best. In fact there is no simple answer to the question and there are lots of ways to approach the problem.
定義所謂的「最好」,是品牌面對的第一個挑戰。實際上要對此下定義有很多種的方法,並非三言兩語就能帶過。其中一個方法是使用綜合多種因素的計量方法,例如益普索的年度最具影響力品牌調查報告(The Most Influential Brands)。

Taiwan: New Financial Service – Mobile Pay

The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry. Consumer adoption of the internet and mass adoption of screens and mobile devices of all kinds has been a catalyst for change, and we are now seeing incredible innovation when it comes to mobile money.
因為行動裝置的盛行,世界正在變得越來越數位化,這對金融服務業的影響無疑比其他任何行業來的巨大。消費者使用網路、大規模使用螢幕和各種行動設備的情形,早已不可同日而語。

The latest briefing from the Reputation Council

Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. Their mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world.

Russia: Review of State Statistics and Consumer TrendsReview of State Statistics and Consumer Trends

In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation.

Asia’s millennials want to connect with brands

According to Ipsos Business Consulting, Millennials are estimated to consist of about 25 percent of the region’s total population of 134.8 million in ASEAN.