Ipsos Taiwan – How Brands Can Be Heard in a World of Media Overload?

圖片1How Brands Can Be Heard in a World of Media Overload?

The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. How can brands cut through and build connections with people when the choice of what to engage with is so vast?

 

在媒體超載的世界裡,如何讓品牌被聽見?

各品牌爭相被聽見的狀況從未如此劇烈。消費者現在可以透過更多的裝置,以更快的速度,獲得更多的資訊。當消費者面對如此多的選擇時,品牌該如何切入,並且和消費者建立聯繫呢?

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