Ipsos Taiwan – Eco Cars & Key Developments Within The Global Auto Industry

automotive_engineMajor automotive manufacturers have traditionally focused on developing high quality sophisticated vehicles for developed markets, which are reaching saturation point. More recently, environmental concerns are forcing governments to introduce increasingly stringent emissions regulations. For example, a new fuel economy regulation was introduced in China, the world’s largest auto market, in May 2013. This regulation will see the government subsidize the sales price of electric and plug-in hybrid vehicles, with a target of having 5 million such vehicles on the road by 2020.

全球環保車市場之發展

全球主要汽車製造商總是致力於開發品質精良的車款,期望藉此拓展市場、強化品牌銷售機會;但是,此一以傳統動力(à指汽柴油引擎動力)為主軸的汽車市場早已達到飽和的態勢。近年來,已開發市場對於環保議題的重視、進而促使各汽車消費大國制定愈趨嚴格排放廢氣的法規,例如:在世界第二大的汽車市場-中國,正在推行新的燃油經濟性法規;使得市場對於環保車的需求明顯增加並且也提供相關優惠措施,以中國市場為例,2013年5月,中國政府開始對電動車(EV)和插電式混合動力車(PHEV)進行價格補貼,目標期望在2020年有五百萬輛上路。

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