Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers. Millennials actively use social media to discover and share information, including brand-generated (owned) content, UGC, and product reviews or endorsements from experts, influencers and peers. So how can brands go about understanding perception and performance on these increasingly influential social channels?
At Ipsos, we approach social channel analysis with consumer motivations at the core, to provide recommendations that are prescriptive, actionable and uncover opportunities for growth. Download a case study to learn more about how to optimize the impact of your brand’s social footprint.