Archives for August 2015

Ipsos 40th Anniversary Celebration Event in Hong Kong

We would be delighted if you would join us on the event of Thursday 24 September at the Park Lane Hotel to celebrate Ipsos’ 40th anniversary.

Unfreezing Consumers to Heat Up New Product Sales!

Companies have long assumed that if they build a better mousetrap and effectively communicate the benefits, consumers will come.

The Evolution of Homemade

People spent hours chopping, peeling, slicing, and preparing meals, appetizers, snacks, and desserts. When I was a kid, carrots grown from our own garden were a favorite snack.

Geared for health – Asean’s growing medical and healthcare industry

Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

BVC: Mystery of brands

BVC as a comparative model that looks at brands in the context of the competitive market, in this article we will cover below issues: 1. How to use BVC to understand private label or store brands? 2. BVC and the importance of respondent level analysis. 益普索BVC是將品牌放在競爭市場中進行比較的一種研究模組,本文將探討以下兩個議題: 1.如何使用BVC以了解自有品牌或通路品牌? 2. BVC和受訪者分析的重要性

Food equals love

Ipsos asked 173 consumers from our Ipsos online social space community to discuss the topic of food and emotions, we find that the food/love relationship is mediated by loved ones involving memories of past events, and also the fact: To Love is to Belong.

Food equals love

Ipsos asked 173 consumers from our Ipsos online social space community to discuss the topic of food and emotions, we find that the food/love relationship is mediated by loved ones involving memories of past events, and also the fact: To Love is to Belong. Ipsos經由網路社群空間邀請173名消費者來參與食品和情感話題的討論,結果發現食物與情感之間的關係是由有重要他人涉入的過去事件記憶所中介,以及這些情感的內涵: 愛是一種歸屬感。