What’s driving consumers conversations online?

POV-AutomotiveIpsos MarketQuest and SMX have just released a new Point Of View on Censydiam Social applied to the Automotive industry. It details how the framework can be used to identify and understand various motivations in each stage of the path to purchase and help drive sales. The case study on two popular car models (Lexus NX and Acura RDX) was presented recently by Andrew Leary, Douwe Rademaker and Janet Thompson at the Think LA Automotive Breakfast.

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