Archives for May 2015

Taiwan: Behavioral Economics and Concept Testing

Since Daniel Kahneman, the 2002 Nobel economic prize recipient, published Thinking, Fast and Slow in 2011, marketing and research professionals have been paying closer attention to consumer behavior.

Ipsos Thailand: Usage of syringes in Thailand

With Thai consumers paying more attention to their health, many investors are focused on the Healthcare market in Thailand as part of their growth plans in the Asia Pacific.

Ipsos/ Google study: Give Smartphone Viewers Ad Choice

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also be myths.

Opportunities and Challenges in China’s 3D Printing Market

Adoption of 3D printing in China is taking place at a much slower rate than previously expected, despite its potential to drive innovation across a range of industries from education and healthcare to creative design and engineering.

Tim Farmer joins Ipsos as Global Managing Director of Ipsos MediaCell

Connect division where he will lead the deployment of MediaCell, the Ipsos breakthrough approach to electronic TV and Radio audience measurement.

India: Consumed by a Health Wave

India lags behind the world when it comes to the tag of being a ‘healthy’ nation, with healthcare accounting for only 0.9 per cent of national GDP as against 12 per cent by G7 countries.

Taiwan: 8 Tips to Encourage Your E-Shopper

After a large number of e-commerce website evaluations in different product categories and countries, Ipsos UU have been able to identify 8 tips for a successful e-shopping experience. 易普索UU質化研究團隊體認電子商務是商業模式的當紅炸子雞,因此檢各式產品、類別與國家的電子商務網站,找出電子商務成功的關鍵網購體驗。

The Most Influential Brand in Taiwan

Ipsos in Taiwan cooperated with the Business Weekly to release the 2014 ‘The Most Influential Brands in Taiwan’.

The Most Influential Brand in Taiwan

Ipsos in Taiwan cooperated with the Business Weekly to release the 2014 ‘The Most Influential Brands in Taiwan’. 台灣易普索與《商業周刊》共同合作進行「台灣影響力品牌調查」(The Most Influential Brands in Taiwan),調查結果顯示新崛起的消費趨勢,電子商務相關的品牌影響力正在快速蔓延。

Australia: Are Consumers Irrational?

Consumers and shoppers are purposeful and will more likely act consistently with their underlying preferences and motivations.