Archives for April 2015

Taiwan: How much do consumers trust the on-line medical information?

The latest APAC Online Health survey found APAC people considerably search for medical information online to help themselves diagnose or treat an illness. 易普索與社群行銷研究公司Toluna合作針對亞太地區消費者對網路醫療資訊信賴程度的調查,發現大多數亞太居民肯定網路的醫療資訊,認為有助於自行診斷病情,甚至找到治療方式。

Travelers plan to take more international leisure trips in 2015

Ipsos MORI have conducted TripAdvisor’s latest TripBarometer1 study on the Global Travel Economy which reveals worldwide travel trends at country, region and global levels. The survey highlights year-on-year changes in consumer spending plans and trip planning.

Taiwan: 62 year-old is the consensus retirement age in Taiwan

Ipsos in Taiwan announced the latest survey result of the Taiwan retirement plan in respect of the expected age and the financial budget in their golden year.

Taiwan: Simple, Better – Making real time the right time

Real time marketing can play an important role: the right content at the right point on the purchase journey. 品牌的目標是在對的時間傳達對的內容給對的消費者,即時行銷扮演絕對重要的關鍵,在此易普索提出即時行銷的多種實踐方法及應該操作時應注意的地方。

62 year-old is the consensus retirement age in Taiwan

Ipsos in Taiwan announced the latest survey result of the Taiwan retirement plan in respect of the expected age and the financial budget in their golden year. 台灣易普索市場調查公司公布今年一月針對台灣勞動人口退休年齡及退休準備的最新「國民退休規畫調查」。

Survey on Consumption View and Financial Management of the Young Generation

As the average age of consumer groups gets younger, the post-80s generation has long been the largest component.

China: Survey on Consumption during the Spring Festival of 2015

As the Year of the Goat approaches, so does the first “Golden Week” of consumption for 2015.

China: The Way to Reach “Yummy Mommies”

How to market to Chinese “Yummy Mommies” has been one of the growing concerns of many sellers of fast-moving consumer goods and maternal and child care products.