Archives for March 2015

India’s Handset Market – A Wealth of Opportunity

India is home to one of the fastest growing mobile phone markets in terms of penetration thanks to tectonic shifts which have taken place over the past decade.

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Service.

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Service. 市場調查機構易普索集團今日宣布組織架構調整,整併旗下ASI和MediaCT兩大事業體成立橫跨廣告、品牌溝通與媒體應用的專責Ipsos Connect單位。

Ethno+graphy

When can ethno+graphy help clients?

2015 MRIC Talent Report

MRIC Group releases today the “2015 MRIC Talent Report” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.

Ipsos Philippines is Now an ISO 20252 Certified Company

Ipsos Inc., the Philippine office of the global market research company Ipsos, has been awarded the ISO 20252:2012 Market, opinion and social research — Vocabulary and service requirements standards certification by DNV – GL Business Assurance.

Virtual or Augmented Reality What’s Next for Research Leaders

Ipsos investigate two promising technologies – Oculus Rift for virtual reality and Google Glass for augmented reality – and discuss the implications for traditional and innovative research in the future. 我們比較當今兩項最具前瞻性的科技技術—虛擬實境技術的《Oculus Rift》和擴增實境技術的《Google Glass》,並探討新科技對傳統及創新市場研究可能帶來的影響。

How Consumers Consume Concepts?

Ipsos InnoQuest leveraged eye tracking to understand how consumers read concepts and discuss the implications for when the marketer write product concepts. 易普索InnoQuest透過眼球追蹤(eye tracking)的方式帶您深入瞭解消費者閱讀產品概念的歷程,從中點出消費者與行銷人員對產品概念的閱讀差距。