Archives for January 2015

Beyond the price tag: when behavioral economics helps understanding the impact of psychology costs in purchase decisions

Behavioral economics helps to understand the true full price includes many hidden costs. Brands need to understand all of these components to better inform their pricing strategy.售價其實背後隱藏許多不同的隱性成本,行為經濟學能協助行銷人員找出這些潛藏在標籤背後影響消費者的各項因素,幫助品牌制定出良好的訂價策略。

Understanding Healthcare Stakeholder Influence-An Application of Multi-Agent Interaction Modeling

Ipsos Healthcare helps you to measure a common objective of pharmaceutical market research—‘how much influence do physicians and patients have over the decision to prescribe a treatment.’ 我們提出最新的研究模組探究醫病關係複數利害關係人共同對單一購買決定所各自擁有的影響力,頗析真實情境裡醫病互動可能產生的結果,幫助相關從業人員作出正確的市場行銷決策。

The Culture of Service Appreciation in HK Report 2014

The Hong Kong Association for Customer Service Excellence (HKACE), the prestigious organisation responsible for fostering customer service excellence in Hong Kong, and renowned independent market research company Ipsos jointly present the “Culture of Service Appreciation in Hong Kong 2014”Report.

Online Medical Information – How much is it trusted by consumers?

With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information.

2015 Talent Trends Briefing

MRIC Group releases today the “2015 Talent Trends Briefing” based on results of MRIC Group’s fifth annual Talent Survey, conducted in partnership with Ipsos.

How Can Celebrity Endorsement Be Effective

Celebrity endorsement has become one of the most used marketing tools. What are the real effects of the celebrity endorsement ads? 我們已進入「消費明星」的時代,無時無刻都能看到名人向自己推薦某個品牌/產品。究竟明星代言的廣告成效是如何呢?

8 Consumer Trends through the Censydiam for 2015

Ipsos identified eight key trends that will dominate consumer behavior in 2015 through the Censydiam.

8 Consumer Trends through the Censydiam for 2015

Ipsos identified eight key trends that will dominate consumer behavior in 2015 through the Censydiam. 易普索行銷團隊長期研究消費者深層內在動機,發現2015年消費趨勢將大幅朝向數位行動發展,消費者追求輕便且貼近人性的智能生活享受。