‘How people decide on what products to use’ is a perennial question that marketers seek to answer. But, the market research approaches are often short of our effort to understand the full context of the product choices. 利用利用市場區隔了解「消費者如何決定使用哪些產品」容易忽略使用當下的經驗對購物選擇的影響，惟有透過行動研究了解情境變素，才能幫助企業全面掌握消費者選擇產品的關鍵因素。
Archives for December 2014
The 2014 Ipsos Affluent Asia study found Asian affluent hold an immense power in the region in terms of their investment value and the power in their business areas.
The 2014 Ipsos Affluent Asia study found Asian affluent hold an immense power in the region in terms of their investment value and the power in their business areas. 易普索發表最新「2014亞太地區富裕人士生活方式、消費及使用媒體趨勢」報告，顯示亞太地區富人擁有強大的投資力，並握有企業決策權，是一股不能忽視的崛起勢力。
Ipsos Business Consulting has 20 years’ experience of helping our clients to develop winning strategies for emerging markets. Our solutions for sales and marketing leaders are built upon this unique knowledge and practical experience of identifying winning strategies for our clients around the world.
Ipsos Business Consulting supports you every step of the way as you build, compete, and grow in various markets around the world. Agribusiness Rapid population growth and increased consumer spending power are creating unprecedented demand for agricultural commodities, while emerging markets like Thailand, China and Brazil are changing the face of global trade in these products. Ipsos Business Consulting helps companies thrive under […]
We have entered a time of “celebrity consumption”. Everyday our life is inevitably “disturbed” by celebrities. We often see and hear celebrities making product recommendations to us.
In 2013, China’s new vehicle sales hit the 20 million mark of and new vehicle sales continued to drive demand for auto parts and accessories. With an increasing number of vehicles out of warranty, the independent after-market has begun to grow substantially.
On the 7th anniversary of the Robb Report, Ipsos, together with Robb Report collected data from February 2014 and lasting for 6 months on the typical representatives of Chinese high net worth individuals.
More convenient visa policies, exchange rate of RMB and national policies have contributed to a larger Chinese outbound tourism market.
With the fast development of consumer electronics and the rise of the internet, the TV and internet have shown up earlier in the life of the kids and play an important role in shaping the out-of-school life of the kids.