Archives for October 2014

Search Ads Drive Brand Awareness

Ipsos MediaCT and Google conducted a year-round search ads impact survey, finding search ads have a positive influence on consumers’ top-of-mind and unaided awareness. 易普索和Google合作,針對搜尋廣告對品牌知名度影響作整年度的調查,發現搜尋廣告對消費者的第一印象和不提示知名度都有正面的影響。

Trending in Financial Services Today

As part of our regular lunch@Ipsos series, we will be looking at consumer trends that are impacting the financial services landscape, including a look at ASEAN’s Millenial generation, a global review on consumer behaviour that are affecting attitudes towards personal finances, and sharing of a few ideas from 30 years of service innovation research.

2014 Affluent Asia Pacific Survey Launch

Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.

Semiotics

Semiotics is a scientific process focusing on analyzing past and present communications, hence gaining critical insight on future communication developments, bringing whole new perspectives & opportunities!

Press Release: 18 September 2014 – Asia Pacific remains a very happy place

The latest study conducted by Ipsos APAC and Toluna, reveals that Asia Pacific remains a highly happy place, with a vast majority of its citizens saying they feel happy or very happy.

Financial Luster in the golden years?

Ipsos Public Affairs releasing the eNation survey conducted in September 2014 show that the average age that working Americans plan to retire is 64 years old. But that age increases to 66 years old when asked when they think they will realistically be able to retire.

Opportunities for Taiwan Auto-Parts Enterprises

China’s automotive components sector is set to achieve annual growth of 20% for the next 5 years.

Opportunities for Taiwan Auto-Parts Enterprises

China’s automotive components sector is set to achieve annual growth of 20% for the next 5 years.
估計未來五年,大陸新舊車市持續升溫,帶動每年汽車售後市場的零組件業超過20%的產值成長。

Ipsos Industry Presentation Invite: Understanding the IT-BPM Employees – An Ipsos Exploratory Study

An event to understand IT-BPM employees, the process they went through, their satisfaction and dissatisfaction at work, challenges and triumphs at work.

The CNCBI Cross-border Banking Demand Index

The CNCBI Cross-border Banking Demand Index captures the trends of cross-border demand from mainland companies and individuals for banking services provided by banks in Hong Kong in the next quarter, based on the results of a quarterly survey over mainland companies and individuals conducted by international market research firm Ipsos.