How can you ensure your advertising is effective?
At Ipsos ASI, we believe that great advertising combines incisive cut-through with deep-rooted persuasion. An effective and must command attention and have the desired impact on consumer attitudes, behavior, or both.
Join this seminar to discover how our tools and innovations will help you ensure your ads will be successful. Given our accumulated experience in ad pretesting and tracking, we can share with you the key drivers of compelling advertising, and warn you against factors that can limited its performance.
In this seminar, you will learn about:
- Our new breed of copy test
- A neuroscience technique to reveal scene-by-scene reaction
Share our knowledge and learnings about the drivers of effective ads and the factors that can limit them?
Date: Tuesday 7th October 2014
Time: 2:30pm – 5:00pm
Venue: Lecture Hall, The Campus Grand Hyatt Hotel