Archives for September 2014

New qualitative solution: the REAL SELF/POJECTED SELF analysis

Ipsos UU released the latest methodological approach—The REAL SELF/PROJECTED SELF analytical framework this September.

New qualitative solution: the REAL SELF/POJECTED SELF analysis

Ipsos UU released the latest methodological approach—The REAL SELF/PROJECTED SELF analytical framework this September.

易普索質化研究部今年9月推出最新的質化研究工具「真實我與投射我」,協助企業找出消費者真正的需求。

Effectively Managing Customers’ Experiences through EFM

Enterprise Feedback Management significantly benefits customer-facing organizations. It helps the corporate to manage effectively their customers’ experiences. EFM是企業端管理顧客意見的系統,透過即時接收並即刻分析顧客回應,幫助企業有效顧客經驗管理。

The Top 10 Issues for Marketing in Connected Life

No matter how early in your day that you read this, you’ve added to your digital shadow. To say that our modern lives are defined by the interconnectedness of data and people is like saying we’re all connected by the air that we breathe.

Ipsos New Zealand Event: Knowing Your Market – The Foundation of Effective Content Marketing (Auckland)

Content Marketing, Native Advertising, call it what you will – it’s the biggest conversation in marketing right now, but also has an acute Achilles’ Heel.

Ipsos Malaysia Event: Unlocking Retail & Shopper Potential in your local markets

Join us on a two-hour interactive discussion on Unlocking Retail & Shopper Potential in your local markets. Take this opportunity to quiz our experts, during the event or over lunch after, on how to optimize your retail business and shopper purchase!

Trends in China’s Automotive Component Manufacturing Industry

China’s automotive components sector is set to achieve annual growth of 20 per cent for the next five years driven by demand for new cars and a growing secondary market.

2014 Launch Invitation: Ipsos Affluent Survey Asia Pacific

Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.

2014 Launch Invitation: Ipsos Affluent Survey Asia Pacific

Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.

Vidya Sen Promoted as Executive Director and Head of Ipsos InnoQuest, India

Vidya Sen has been promoted as Executive Director and Head of Ipsos InnoQuest, India business with effect from 17 September, 2014. Vidya is successor to Amit Adarkar, who is now Managing Director of Ipsos Research Pvt. Ltd.