Companies around the world are increasingly interested in upscale consumers. This growing interest isn’t just among luxury brands, but increasingly extends across many categories and price points. The challenge, however, is a shortage of actionable, reliable information about higher-end consumers on a global scale. When studies are available, they are often stand-alone efforts, and difficult to synthesize due to cultural, linguistic and methodological differences across countries.
To support global brands, Ipsos has developed a portfolio of syndicated studies providing a comprehensive understanding of upscale consumers in more than 50 countries around the world.
Our understanding of upscale consumers starts with quantifying consumer financial resources and spending patterns, and extends beyond purely monetary concerns to include a nuanced and multi-dimensional understanding of their attitudes, interests, lifestyles and media habits.