Video: Ipsos UU – Bringing Life to Life

UU_230x230Real People don’t always act real. They lie, pretend and imagine. But that’s OK – there are ‘layers’ of truth, and each layer tells a story. So to understand Real People we need to jolt them out of autopilot, take them out of their comfort zone and unearth their instinct.
We call this HOT research.

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