Ipsos Global @dvisor Monthly Syndicate Service is a 24 country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews per country.
Archives for April 2014
To cope with our rapid expansion in Hong Kong and Greater China region, Ipsos HK is now inviting applications for new Market Research positions:
As the world’s population ages, there is value in segmenting the more mature consumers into two distinct categories: those 50 to 70 – the “Silver Hair” segment – who have at least a decade or more of work to go, compared to the older old who may be less active than the first group.
The global focus of development and growth has firmly shifted to Asia and this is most evidenced in the increasing source of consumer trends across this diverse region.
The emerging middle class in China is rapidly expanding. In fact the OECD states the BRIC countries will have as much as 75% of the economic influence in the world by 2020.
Real People don’t always act real. They lie, pretend and imagine. But that’s OK – there are ‘layers’ of truth, and each layer tells a story. So to understand Real People we need to jolt them out of autopilot, take them out of their comfort zone and unearth their instinct.
We call this HOT research.