If you’ve worked in new product development long enough, you’ve probably had to defend soundly researched ideas that didn’t seem very inspirational, but hey, they tested well.
Archives for August 2013
August 7, 2013 by Leave a Comment
August 2, 2013 by Leave a Comment
Market Research leader Ipsos announces the nomination of Bertrand Ternat to join its rapidly expanding Luxury practice in Hong Kong.