Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time

New Brand Shout Research Solution Taps into Smartphone Technology, ‘Always Connected’ Culture to Capture ‘In-the-Moment’ Insights

mobile_smartphone_iphoneLondon, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.

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